01
Observe local shelves
Documented product types, packaging and merchandising in local pet retail as references for the brand direction.
Owned-brand exploration · Concept stage / MAKANRENA pet hay
Explore a local brand, starting with pet hay.
Connect an established supply base with everyday use in Singapore. Local shelf observations inform a pet-hay brand and packaging concept for tropical households.
Shelf researchLocal products and packaging
Use contextStorage in humid conditions
Concept designPortioning and brand expression
The starting point
What does the product need to fit local routines?
Pet hay is also a repeated experience of opening, storing and serving. The brand exploration considers Singapore household routines, packaging, portions and product information.
Our contribution
02
Explore packaging
Considered smaller portions, resealable packs and moisture-barrier ideas for storage and everyday use in a tropical setting.
03
Develop a brand concept
Combined product, packaging and visual identity into a concept for further validation through samples, packaging tests and customer feedback.
Real execution · Tangible outcomes
What exists today?
Shelf-research records and a brand packaging concept. The project is exploratory; product specifications, packaging performance and consumer demand require physical samples and market testing.
Packaging imagery is a concept, not a manufactured product, test result or completed sales or distribution outcome.
Visual archive
On-site records & project work