Historical MICO branded packaging.
Masks · E-commerce and physical-channel operations / MICO
Bring a local brand into real buying channels.
From mask branding, packaging and e-commerce to physical channels including Watsons and pharmacies, MICO reflects hands-on product-brand, sales and distribution operations in Singapore.
MasksBranding and packaging
Online salesE-commerce operations
Physical channelsWatsons and pharmacy experience
The starting point
Build a brand that customers can find and buy.
Masks need clear brand identity, product information and buying touchpoints. MICO connected branding, e-commerce and physical distribution while building inventory and fulfilment experience.
Real execution · Tangible outcomes
What remained?
Developed experience in branding, packaging, e-commerce, physical channels and fulfilment. This end-to-end operating experience informs channel planning for subsequent product projects.
Images and channel descriptions document historical operations, not current availability across all channels mentioned.
Visual archive
On-site records & project work
Historical pharmacy merchandising record showing a physical retail setting.
